The city is situated in the northwestern part of the state in the foothills of the Great Smoky Mountains. It is in the heart of the swiftly growing "I-85" corridor, being 100 miles southwest of Charlotte, North Carolina, and 150 miles northeast of Atlanta, Georgia. The city has a population of 60,000 while Greenville County now has well over 300,000 citizens.

While the Greenville area at one time was known primarily for its textile mills, industry has diversified to include the North American Headquarters of Michelin and the only BMW assembly plant in the U.S., as well as large manufacturing facilities for Texize, Hitachi, Digital Electronics, and many other national and international companies. The city has a large retail community, anchored by three major shopping malls. Special attractions in the community include the Peace Center for the Performing Arts and the Greenville Braves, the Double A affiliate of the Atlanta Braves.

The area is served by the Greenville-Spartanburg International Airport, while major connecting traffic arteries are Interstate 85, U.S. 29, and U.S. 25. The costs of living and housing are below the national average, even with the strong growth the area is experiencing. Greenville has a mild climate, with average temperatures of 78 in the summer and 48 in the winter. Rainfall is moderate.     

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